Recommended for You (to Buy): Predictions of How Streaming Services Will Soon...
A combination of two existing marketing practices—product placements and personalization—suggests a new leading edge for advertising. Specifically, streaming services such …Continue reading →
View ArticleWon’t You Visit Your Neighbor? Staycations and Travel Services in the Pandemic
So imagine (it likely won’t be hard) that for some reason (say, a global pandemic), your thrilling, carefully detailed, highly …Continue reading →
View ArticleCooking Up Solutions for COVID-19 Pandemic At-Home Chefs
A recently published marketing research report provides intricate details regarding what COVID-19 has done to people’s grocery and meal preparation …Continue reading →
View ArticleChallenging the Norm: Unilever’s Pledges to Do Better
As a global, massive consumer products goods conglomerate, Unilever exerts tremendous influence. Its products, advertising, packaging, and marketing are available …Continue reading →
View ArticleCrunching the Numbers on Diversity: An Analysis of the Fashion Industry
Peter Drucker once famously proclaimed that, “if you can’t measure it, you can’t improve it.” Embracing that notion, The New …Continue reading →
View ArticleFlying High with Abundant Data from Technology-Enabled Aircraft
Planes are getting smarter. That’s clearly a beneficial development, in that it means air travel is getting safer and more …Continue reading →
View ArticleThe Real Superstar on the Field Might Be AI that Can Predict Sports Injuries
Call it Dr. App. Artificial intelligence (AI) is getting new uses in, and on, the field, literally, such as predicting, …Continue reading →
View ArticlePaying More or Less for Pizza, Depending on the Time of Day: Can Dynamic...
Late at night, after a concert or party or other social event, have you ever thought to yourself, “I would …Continue reading →
View ArticleGiving Advertisers Insights into In-Store Behaviors: How Sam’s Club Is Taking...
If a consumer buys a particular brand while shopping at Sam’s Club, should that sale be attributed prior promotional campaigns, …Continue reading →
View ArticleEstée Lauder Is Tracking What You Say About Them Online
Cosmetics represents a deeply personal, hedonic product category, and consumers often express strongly affective opinions and evaluations of these items. …Continue reading →
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